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African Market

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African Market Challenges

The huge African opportunity for pharma markets is equally paved with roadblocks which need to be overcome to gain success in these markets

Benefits of partnering with us

Five step Methodology to overcome above challenges and pursue competitive advantage in African Markets

Focus on Business Growth

Africa is not one unified market, but 54 distinct ones, with wide gaps between countries in terms of their market size, growth trajectory, macroeconomic landscape, legal structure, and political complexities

Liasoning with regulatory bodies

In the absence of a pan - African pharma regulatory body, they also need to invest in local partnerships to understand varying regulatory environments

Build strong
local teams

Real talent is key and requires investment in big, effective local marketing and sales teams

Better Distribution Network

In parts of Africa, supply and distribution mechanisms still pose challenges: regulations are evolving, transport and logistics infrastructures are patchy, and lead times can be long

Strong partnerships

Global pharmaceutical companies need local business partners— manufacturers, packaging companies, and distributors—to help them navigate the continent’s many markets, with their widely varying consumer preferences, price points, manufacturing, and distribution infrastructures.

Are you a manufacturing company looking for growth in Africa?

Get in touch

Neuma helps you develop an effective and pragmatic go-to-market strategy that’s rooted in a deep understanding of your customers.

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Neuma Enterprises
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